An Historical Overview Of Rolex’s Flagship

On the one hand, the Rolex Day-Date on a President bracelet is something not for everyone due to the gold and the exposure you generate with it, which is not always either positive or welcome. On the other hand, it is a mighty cool watch that immediately gives you this sensation that you are wearing Rolex’s flagship watch. A flagship watch worn by movie stars, presidents (President L.B. Johnson being the first), and captains of industry. Even if you aren’t any of these, the association is still impressive. I quickly learned that if I’d ever buy one, it would be the 18238 or 18239 (white gold)... More here.

Such a brilliant article!