Apple really needs to allow this
It seems that iOS 14 had a secret gem that no-one noticed during the beta period. You can now customize your iPhone Home Screen using Siri shortcuts and custom app icons. As you can imagine, Twitter and Pinterest users went crazy sharing their creations, causing Pinterest to have a record-app-download week with 616,000 new installs worldwide... More here.
I wonder if the immediate popularity of shortcut icons will spur Apple on to allowing this without the shortcut bit in the future?