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Apple's price increases: slick, obvious, and unnecessary
Doing the wrong thing in the right way...
Did Apple really need to increase the prices for Apple One, Apple TV etc recently? Of course not. I say this as an outsider who has no real idea of the finances involved, but the value of the company alone makes the increase hard to agree with.
However, and this is so typically Apple, the communications of the increase could not have been done in a more open way. Look at the email above and note the single message that is presented- ‘you will pay more.’
Most organisations try to fluff up their price increases by using phrases such as ‘your contract is changing’, ‘we are improving your service and to do this we need to…’ and on occasion they bury the bad news in the middle of the final paragraph.
I like the fact that Apple does not hide the increase and that there is even a link to cancel if you so wish, but I also understand that Apple understands me and my usage, and that the company knows that I will stay. Apple will see the high Apple Music usage for my family of 4 people, the fact that multiple devices are backed up every day and all of the other use in News+ and Fitness+.
Apple knows I will stay and as such can be obvious about such price increases. I can admire that in a p*ssed off kind of way as I become further stuck in the ecosystem. Clever stuff.
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