Apple's stand
MSI shared an ad on Twitter for its 5K Prestige Monitor that takes a page from Apple’s popular “I’m a Mac” campaign from several years back and mocks Apple’s $1,000 Pro Display XDR stand... More here.
Apple could have done a much better job of announcing the new $999 monitor stand, but we should remember that the majority of people who need a monitor like this will not even need a stand because of how they currently work. Having said that, $999- phew!