Does it really matter if Instagram gets rid of likes?

There have been viral posts of influencers crying about the “blood, sweat and tears” they pour into Instagram, direct appeals to followers for more comments and a frenzy of media.

But does it really matter that Instagram seems to be doing away with “likes”?

The social media platform has been trialling a new formula in Australia by concealing the number of likes a post has received – a move which has the potential to dramatically change the commercial and cultural landscape of the social media platform... More here.

Some organisations see likes as a currency, others see it as a sign of popularity and a few (teenagers) view them as adding to the anxiety they already feel. It will matter if they are taken away, but only for a moment in time and then everyone will forget about them. Do it...