How not to do design by Bremont

Give it some space!

Bremont is a British watchmaker who like to make watches based on aircraft themes. Recently, the brand has undergone major changes and have just released a selection of new watches.

Never have I seen such a screw up in terms of branding and product design. Look at this watch; the font is huge, the logo is highly generic, the hour markers are stupidly large and so is everything else on the dial. Some of the other models are even worse and for £2,500 I would expect a much better movement under the dial.

A remarkably disastrous attempt to put extra life into a brand that already had more than its fair share of critics. I don’t see the brand continuing for long…