Discover more from McGST
Is Apple scaring the auto industry?
Which explains why carmakers are feeling more threatened than ever by the idea of handing over their user experience to a savvy outsider. As Wedbush Securities analyst Dan Ives explained to Marketplace.org, “Auto is a massive industry for Apple because it’s just a further expansion of its ecosystem. Its goal is to be more and more entrenched in consumers’ life.” Monetising gas station tip-offs is the tip of the iceberg; CarPlay’s integration of apps for everything from parking spot finders to EV charger locators suggests the monetised possibilities are endless... More here.
I'm almost tempted to compare it to macOS running on computers made by multiple manufacturers. You would only remember the software and what's behind becomes a mere commodity. Auto makers would not like that at all.