Is Leica the Rolex of cameras?

There are certain brands that seem to develop a cult following in their respective fields. Whether it’s the result of the quality that they embody, their historical pedigree, the allure which surrounds them or simply hype, it’s sometimes difficult to understand exactly why. Names that come to mind are Ferrari with cars, Rolex with watches and, arguably, Leica within the world of cameras... More here.

Yes it is, potentially highly priced purely because of the brand name.