Is the Huami Amazfit X Curved Smartwatch the future?

https://www.youtube.com/watch?v=TnOb7TVs7Fo&feature=emb_logo

Intricate in its design, Amazfit X exemplifies the clarity with a 326 PPI HD resolution and enhances its expression through a 400 NIT high-brightness display. Enjoy sharp and bright display even under direct light with Amazfit X... More here.

It is hard to not be impressed by this, but selling via Indiegogo is a very strange move.