Is the Oysterquartz a sleeping giant?

I keep looking at the Rolex Oysterquartz and can't help wondering if it will become much more valuable that it is currently. It was produced for a limited time in comparison to other Rolex models and actually holds a few advantages over the mechanical siblings.

Above all else I look at the above as an example and it still feels quintessentially Rolex through and through. This could be a decent investment opportunity for anyone who wants to get in before the rush.