Pay to avoid adverts then pay more to avoid adverts. No thanks...

That means Disney+ will also see its existing ad-free tier increase in price, starting on December 8, to $10.99 per month or $109.99 per year, a 37.5 percent increase. Technically, long-term Disney+ subscribers will see a price hike at the lowest tier, as well, as the existing $79.99 per year option ($6.66/mo) will be discontinued. If you want to pre-pay to save, you'll have to do so at the no-advertisements tier... More here.

The current pricing models don't seem to be working, but it's a hard sell to try to get more for the same service.