The AlpinerX Alive

https://www.youtube.com/watch?time_continue=126&v=IP390a3HcV0&feature=emb_logo

Unapologetically innovative and timelessly sleek – reach your summit with the AlpinerX Alive. Following the success of its predecessor, our new model reimagines the classic sports watch for men while combining tradition and technology. With features such as activity tracking, heart rate monitoring, smart coaching and an impressively long battery life, this unstoppable timepiece instantly answers the question “are smartwatches worth it?”. To ensure that the design is custom to your personal style, this outdoors watch boasts a range of different aesthetics with its online configurator… which option did you fall in love with?

This is the first watch I have seen that seems to combine smarts and tradition in a considerate way.