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The Apple lock-in is getting expensive
Finally, I’ll note with mild annoyance but absolutely zero surprise that while Apple is now steadily raising prices for its media content services every year or so, the data storage tiers for iCloud?—?whether free or paid?—?have remained unchanged since 2015 except at the highest tier. Eight years! Steady increases in media subscription pricing are annoying but understandable. Never increasing the amount of storage most users get with iCloud feels stubborn and spiteful... More here.
The problem here is that Apple knows it has so many of us embedded into their solution to a point that it would be too time consuming to jump away from it, and more importantly the experience would not be the same.
With the release of iOS 17.2 developer beta today which includes the new Journal app, the lock-in will become just a little deeper. iMessage, Apple Notes and so many other solutions which use iCloud sit atop Apple TV, Music etc and so the £36.95 / month doesn't feel terrible for the 4 in our family. Then again, it still feels like a lot of money.
Is Apple taking the piss? Probably...