The counter-statement of Bill Gates' watch

Bill Gates, the man who inadvertently invented dad style, famously wears a succession of inexpensive Casio watches. His arch-nemesis, the late Steve Jobs, also wore a cheap watch: a simple 33mm Seiko with a circular black case and white face. It’s about as minimal and un-status-y as a watch can possibly get. The horological equivalent of one of those famous black turtlenecks by Issey Miyake. Similarly, the current Google CEO, Sundar Pichai, was spotted at a developers conference in May this year wearing a $199 Fossil Sport smartwatch... More here.

I actually wonder if his watch is a counter-statement. He is so rich that a $10,000 watch would seem low for him and so I wonder if he is trying to say something else with this Casio.