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The iPhone Isn't Cool
That’s a big part of the problem in a nutshell: The system erected around annual upgrades means that many, many people buy the iPhone and then live their life quite literally indebted to Apple, which is better than its competitors at locking people into a “walled garden”—or, as the writer Cory Doctorow has called it, a “feedlot.” What was once a bold consumer choice is now more like a sad dip into the trough... More here.
The title is wrong because the iPhone does not need to be cool. It is embedded in so many lives that coolness does not matter anymore. I do, however, agree with the words about Apple's lock-in approach. It is becoming a bit too tight for my liking.