The Leica L1 & Leica L2 watches (not cameras)

Handcrafted foreverness and engineering excellence focused on the essential: Leica L1 and Leica L2. The first Leica watch collection is the perfect combination of more than 150 years of Leica’s brand culture, visionary design and unmatched quality. Clear and distinctive elementary design features, functionality, durability and sophisticated creative details set new standards in the watchmaking segment and ensure the new Leica is both: timeless and precise... More here.

A surprising move for a camera / lens company, but one which appears to be successful. I really like how so much functionality is built-in to the dial while it remains very simple to look at. Not cheap though.