Our E-Ink display is gentle on the eyes, reducing strain, and promotes healthy sleep. It's designed to discourage prolonged social media use, while still being perfect for essential tasks like emails and texts… More here.
It looks like an old Nokia E65 and is, like some other products, aiming to do fewer things more simply than the competition. In reality it may not be a replacement for a smartphone, but it has a lot going for it. I am intrigued.