The RUBIK’S x G-SHOCK

Introducing the RUBIK’S x G-SHOCK limited-edition collaboration, based on the best-selling GA-2100 series. Like its Rubik’s Cube inspiration, a facelift is just a turn away, with each watch featuring an interchangeable bezel and tool... More here.

I am trying to decide if this is cool, silly or completely awful. That probably makes it a winner in a strange kind of way.