The Smartwatch Crisis

I say all of the above while putting myself in the shoes of those strange people who do not love watches. Those people, 99% of the population, for whom a watch is something that does a job without them ever really noticing it. These are the people for whom a quartz watch is normal and for whom a mechanical watch is something that does not tick. Most do not even know the difference between the two and why should they if they have little interest in the products? It would be like expecting all of us to understand the differences between two different types of washing machine motors if there are different kinds? I really don’t know... More here.

I wrote the above article for one of my favourite watch sites (and podcast).