The TAG Heuer KITH (avoid!)

The most ridiculously poor value watch of the past decade...

The limited-edition models seamlessly merge the vibrant style of the TAG Heuer Formula 1 Series 1 with Kith's contemporary world, offering a fresh take on the original while celebrating the “Just Us” ethos that defines Kith… More here.

Words fail me sometimes and this is one of them. This re-edition of a 90’s classic watch looks like plastic, has an undisclosed quartz movement and is… wait for it… £1,350.

The price is insane and there is no way at all to justify asking for that much, but it gets even worse. Pop over to eBay and you can pay £300 for an original.