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The TAG Heuer Mario Connected Watch
The Connected watch gamifies your everyday life and rewards you with thematic animations when you hit certain targets. For instance, when you reach 25 percent of your intended step count for the day, Mario will eat the super mushroom that supersizes him. At 50 percent, Mario travels down the green pipe. At 75 percent, he's invincible after coming in contact with the "super star." And when you finally reach your goal, Mario climbs up the flagpole to victory like he's done in almost every one of his 200 video game titles... More here.
Um... $2,150 for a 'Mario' themed luxury watch with Android on it? How many contradictions can be squeezed into one sentence?