The WHOOP 4.0 is reaching too far

Designed to meld the worlds of fashion and fitness, the WHOOP 4.0 band sports a minimalist, sans-screen design that echoes the fashion sensibilities of the Livestrong band. With a design that highlights the fitness tracker’s woven fabric band, the WHOOP 4.0 does two jobs remarkably well – it expertly tracks your fitness stats, and looks good while doing it... More here.

I like the design and feature-set of the WHOOP, but £24/month is a reach in my view when you consider the competition out there and how quickly every brand in this market is moving forward.