The YEMA LED reinvented by KAVINSKY

In the 1970's YEMA launched its first LED display watch, which became iconic in France. Fifty years later the YEMA LED is reinvented by KAVINSKY by perfectly capturing the 1970's steampunk style, bringing this emblematic model back to the future. This exclusive timepiece will be a unique limited edition in two case colors (SILVER and BLACK) that will turn heads wherever you go... More here.

It is unusual to see an established brand use Kickstarter for a launch. Not sure it improves the reputation of a brand.