Wardle thinks he know why Wordle has gone viral

The first thing I have to point out is that I did not come up with the emoji grid. Wordle, as I built it, got picked up in a New York Times newsletter, and people started playing it, and there was no share grid. And for some reason that I don’t fully understand, the game got big in New Zealand, and New Zealand Twitter was playing a lot of the game, and someone out there who I don’t know—she’s called Elizabeth S, and I only know her on Twitter—came up with the emoji grid as a spoiler-free way of sharing her results with other people... More here. Thanks to Kirk.

I admit to having started playing Wordle recently and it has become a fun few minutes each day. My wife and I compete seriously on this one.