The rise of Apple perhaps lies in the company's 1997-2002 slogan: "Think different". While not always heralded as a success, it comes from great vision in the face of increasing competition.While many of us own Apple products, few know the company's history. When did Apple start and how successful was the company at first? When did Apple become popular? And why did Apple nearly collapse completely? More here.
I remember seeing the iBook G3 in a record shop of all places many years ago and being fascinated by how different it looked to other laptops. No beige!
And then the iPod appeared and over time product after product brought it all together to the point that Apple is beyond popular now. It is simply there, here and everywhere.
I wasn’t a big Apple fan before the Newton. I sold PCs in the mid-80s.