When Money’$ Not Enough

Michael Hickcox, an avid watch collector and CEO of executive search company Expedition Partners, says that Patek Philippe allocates lesser models to new customers. “They want to hook you,” Hickcox explains. “People who try to go to the top straight away—they tend to be the ones who exit the hobby soon afterwards. They got what they want. They don’t spend 15 years saying, ‘I can’t wait until I have this one thing.’ Patek Philippe is going for the person who spends millions on watches.” More here.

This is a brilliant and informative article, but you will need to subscribe to Apple News+ to read it, or buy the Robb Report magazine.