When NFT Watches Cost More Than a Rolex

For the first drop, I set them all at .1 ETH; at the time 1 ETH was around $3,000. So a watch was $300. For the Daitona, I set that one at .2 ETH because there are fewer of them, and in real life, it’s a lot harder to come across a Daytona. I am making some decisions where I look at what’s rare and more valuable in real life and try to translate that into the collection. I sold 68 at .2 ETH, and ETH was at $3,500 at that time. So I don’t know – that’s around $700 per watch... More here.

My brain hurts and so does my understanding of what is real and what isn't.