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Why I Want but Will Never Own...
The deeper fantasy, though, underneath all the daydreams about the manly adventures that would never be possible with a less expensive time piece, is that if I had an Explorer, then that would mean that I was the kind of man who could spend $6,550 on a frivolous bauble, an act so foolish that it’s essentially immoral. The kind of man who didn’t waste time considering the amount of real good that could be done with that money, the wiser purchases, the mutual fund, the people who could be made happy, the gifts he could give, the lives he could change, or of the degradations on the planet that this exact desire for conspicuous consumption has wrought. The kind of man who could admit to himself that he was at base not that great of a guy, little more than a captive to his desires, and that if he wanted the shiny thing, then he could have it... More here.
A very good article and one which makes for uncomfortable reading because it is so true.