Two recent developments suggest that Apple will use and extend its brand power as the primary engine of adoption for its forthcoming iWatch.
"iWatch Will Prove Apple As A Luxury Brand" (2014)
"iWatch Will Prove Apple As A Luxury Brand…
"iWatch Will Prove Apple As A Luxury Brand" (2014)
Two recent developments suggest that Apple will use and extend its brand power as the primary engine of adoption for its forthcoming iWatch.